Dairy cattle benchmark 2024 - how has market-driven animal welfare evolved since 2020?

The work to promote market-driven animal welfare in Denmark gained momentum in 2017 with the introduction of the voluntary state animal welfare label, Better Animal Welfare, with three steps (marked with 1, 2 or 3 hearts). In 2017, the label was launched for pork, in 2018 chicken meat followed, and in 2020 the label was expanded to include dairy products and beef. The benchmark project has so far followed this development from the beginning until 2024.

The total production of milk in Denmark has been very stable during the period. Table 3 shows the total production of milk as well as the proportion of milk that is produced with higher standards than those required by animal welfare legislation in Denmark. The share of milk from production with extra welfare is fairly stable, with a slight increase in 2023, which covers increases in the production of Heart 1 and Heart 2 milk and a decrease in the share of organic milk production (with 3 hearts).  In 2024, there was a decrease in the share of welfare milk of just over 7 percentage points from 25.5% in 2023 to 17.9% in 2024. This is due to a decrease in both Heart 1 and Heart 2 milk (in fact, virtually no Heart 2 milk was produced in 2024), as well as an 8% decrease in the amount of organic milk.

The Heart 1 level ensures, among other things, improved indoor conditions, while Heart 2 ensures, among other things, that all dairy cows get out to pasture. Heart 3 requires that both cows and heifers go to pasture, just as is required in organic production.

Table 3. Overview of milk produced in Denmark 2020-2024 and share of milk produced in production systems offering welfare that exceeds requirements of Danish legislation.

Total production
(1000 tonnes)
Production of welfare milk
(1000 tonnes)
Share of welfare milk
of total production
Share of organic milk
of total production
2020 5,666 1303 23.0% 12.8%
2021 5,644 1309 23.2% 13.2%
2022 5,660 1292 22.8% 12.9%
2023 5,686 1450 25.5% 12.2%
2024 5,690 1021 17.9% 11.2%

Note: The term welfare milk is used here for all types of milk from production systems offering welfare that exceeds requirements of Danish legislation. Percentages are based on volumes.

The above-mentioned development in the production of welfare milk is also reflected when the welfare of Danish dairy cattle is measured using the Benchmark method, see Figure 11. Note that the scale in the figure is very detailed to clarify even small estimated differences in the Benchmark values.

Figure 11
Figure 11: The aggregated Benchmark values for the milk produced in Denmark in 2020-2024. Note that the scale in the figure only shows Benchmark values from 48 to 54.

The benchmark method is described in more detail above, and specific information on the methods used on dairy cattle follows below.

 

 

 

 

 

 

 

Recent publications: Benchmarking dairy cattle