Faculty of Health and Medical Science

Public perception

Pork production

Willingness-to-pay for reduced carbon footprint and other sustainability concerns relating to pork production

In this 2022 questionnaire-based study, we investigated willingness-to-pay for more sustainable pork among consumers in Denmark, Germany, the UK and Shanghai, China.

Dairy consumption

Danish milk consumers are critical of advanced breeding methods in dairy production

Danish milk consumers are critical of advanced breeding methods in dairy production, but only 1 in 5 is unwilling to drink milk from dairy cows bred with semen derived from such methods Lund, T.B., Sandøe, P., Secher,…

Moral Convictions and Meat Consumption — A Comparative Study of the Animal Ethics Orientations of Consumers of Pork in Denmark, Germany, and Sweden

The relationship between animal ethics orientations and consumer demand for welfare-enhanced pork in Denmark, Germany, and Sweden is studied.

A multidimensional measure of animal ethics orientation – developed and applied to a representative sample of the Danish public

By T. B. Lund, S. V. Kondrup & P. Sandøe PLoS ONE. PLOS Abstract We present a questionnaire-based measure of four animal ethics orientations. The orientations, which were developed in light of existing empirical studie…